How to Gain and Retain Customers (MRR)

The single most important business skill you can have in today’s world is the ability to generate customers.

Whatever you want to achieve in business, doing it without knowing how to quickly and effortlessly generate customers increases the degree of difficulty by 100%.

This book, “How to Gain and Retain Customers” is based on my 33 years of success in generating new and repeat customers for all kinds of businesses; for all kinds of products and services. It’s about what works and it shows you step-by-step precisely what to do and say to maximize your sales results.

It describes a modern, effective and easy to replicate process. It’s not about manipulation, hard selling or closing the sale.

Here’s what’s in the book…

• Why the “quick fix” most salespeople ask for is not the solution to making more sales.

• Why so many people have trouble getting appointments with potential customers, and how to turn that around in a matter of days. 

• Why the “old standard” sales lines can actually work against you, and why doing things differently can be the BEST thing you can do. 

• A simple strategy building exercise that will guarantee that you get customers telling you what they want to hear from you. 

• A questioning technique so simple, you’ll wonder why you never thought of it (and hope your competitors never do!)

• A simple, very powerful technique that gets right to the issue of what your buyer wants to buy from you, and why. 

• Why price alone isn’t a buying motive and how to make sure you never compete on price again. 

• A simple question that on its own has sold everything from bookkeeping services to prestige cars via software and mortgage finance. 

• Another simple question that earned a retailer thousands of dollars in add-on sales - after he’d already made the sale. 

• The four key steps to making any sale; why you need to cover all four and why you need to keep them in a prescribed order.

The bottom line is simply this: the processes explained in this book have generated tens; probably even hundreds of millions of dollars in sales for me and for my clients.